How many people use WeChat Mini Programs? WeCom has more than 130 million monthly active users today and serves over 5.5 million businesses. The popularity of this communication platform continued to grow amid the pandemic as it continued to enable enterprises to engage with their clients effectively.
#WECHAT OUT UPDATE#
In 2019, Tencent launched a new update to the app which included integration with WeChat Moments and productivity tools to help businesses connect with and retain customers more efficiently. They can even send them service reminders or product information and resolve their queries or issues through the platform. They can send personalized product or service recommendations to prospects based on their browsing history. However, the best part about WeCom is that it allows companies to connect with their prospects and customers more personally. The app integrates with multiple other third-party apps for accounting, workflow management, HR operations, CRM, and so on. Employees can even make work-related calls that are billed to the company and send and receive emails using the app. Think: an end-to-end enterprise version of WeChat.Įnterprises can use it to share important announcements with their employees, manage time and attendance, manage tasks, create reports, and a whole lot more. Okay, so what’s WeCom (previously WeChat Work)? It’s an evolved version of this all-in-one communications app suitable for businesses to communicate with their employees and customers. How many American companies use WeCom (WeChat Work)?Ĩ8% of American Companies Use WeCom to Communicate with Employees in China. So, if your business caters to these audience segments, WeChat marketing might be extremely beneficial for you.ĭistribution of WeChat Users according to age groups. This is closely followed by users over 41 years who constitute 19.1% of the total. However, the largest age demographic (33.5%) is composed of users below 24 years. Out of the total WeChat users in China, 25% belong to the age group of 25 to 30 years while another 13.8% of users are aged between 31 and 35 years. 42.8% of users are female, while 57.2% of accounts are male.
What are WeChat’s User Demographics?Īlmost 40% of WeChat Users are Between 25 and 35 Years of Age and. The immense popularity of this platform is the force that drives countless brands to invest heavily in WeChat marketing. It also allows you to read news, play games, shop, share glimpses of your life, read interesting articles, make payments, book a cab, and so much more. However, WeChat isn’t limited to just being a messaging app. Rise in the number of monthly active WeChat users from Q2 2011 to Q4 2020 A whopping 45 billion messages are exchanged on WeChat every day. As of December 2020, the combined monthly active users of Weixin and WeChat grew to 1.225 billion, up 5% year-on-year. However, in China, it continues to exist as Weixin. In 2012, it was rebranded as WeChat for the international market. It went on to become an integral part of people’s lives helping them connect with friends and family through text messages, voice, and video calls. Originally launched by Tencent in January 2011 in China as a messaging app called Weixin, WeChat has grown by leaps and bounds. WeChat has over 1.225 billion monthly active users. After all, nothing beats concrete proof, right? So, before you go ahead and formulate your WeChat marketing strategy, we would strongly recommend that you check out these statistics regarding WeChat users, demographics, market share, and more. Here are some interesting WeChat statistics that will help you understand just how powerful this platform is. This article was last updated in December 2021.Īre you planning to expand your business into the Chinese market? You’re going to need a strategy that largely revolves around WeChat marketing, focused on WeChat users.
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